Pierluigi Cerri graduated from the Politecnico di Milano and is a founding partner of Gregotti Associati, with whom he has won numerous architectural competitions. In 1976 he was responsible for the visual identity of the Venice Biennale; he developed the visual identities of the Kunst und Ausstellungshalle in Bonn and Palazzo Grassi in Venice; he was editor of the periodicals Casabella and Review; he designed book series for the major publishing houses in Italy; he designed various exhibitions at the most important museums in Europe, Japan and the United States. He developed the corporate identity of a number of organizations, including the Lingotto cultural centre in Turin, UniFor, Pitti Immagine, Prada and Cosmit. He has created objects and designed exhibitions for UniFor, B&B Italia, Poltrona Frau, Fontana Arte, Arflex, Molteni&C, Fusital, and Desalto. Among the honors he has received are three Compasso d’Oro awards in 1995, 2001, 2004. In 1998, together with Alessandro Colombo, he founded Studio Cerri & Associati.